Craft shapes
Embellishments
Craft tools
Craft room
Home decor
Craft materials
Machines
Mixed media supplies
Storage and organization
Paper and Cardboard
Plotters
Punches
Painting supplies
Die cutting & embossing
Cutting tools
Stamps & Supplies
Drawing and writing supplies
Textile
Paints, Inks, and Mediums
One brand: Vaessen Creative
To provide clarity, trust, and recognition, the brands Vaessen Creative, Florence and Nellie’s Choice will continue under a single name: Vaessen Creative. This way, we bring our full range together under one trusted roof.
Why this change?
Single branding is a conscious choice for simplicity and strength. By offering all products under one recognisable name, we create clarity for you as a customer and build a stronger brand that represents creativity, quality, and innovation.
Frequently asked questions
1. Will everything become one brand?
No, well-known brands such as Tsukineko, Ranger, Aleene's, Marianne Design, LOKLiK, Sizzix, and Mod Podge will remain available.
2. Will the function and quality of the products change?
No, the products will remain unchanged. No changes will be made to their quality and functionality. Only the brand name is changing. All manuals, tips, and product information will remain available. Do you have questions, for example about products still carrying the old brand name that you purchased from Vaessen Creative? Our customer service team is here to help.
3. What will happen to the article codes (SKUs)?
Nothing. All article codes (SKUs) of the brands we are bringing together under one name will remain unchanged.
4. What will happen to my saved favourites?
Nothing. Your favourites list will remain unchanged. If your list includes products from Nellie’s Choice and Florence, you will simply see the new brand name (Vaessen Creative) in the product titles of those items.
5. What will happen to my order lists?
Order lists will remain unchanged. The article codes (SKUs) in these lists will continue to correspond to the same products. You can keep using your current order lists as usual. Is your stock management based on these codes? Then you don’t need to make any adjustments.
6. Will the prices change?
No, the transition to one brand will not affect pricing. We will continue to offer affordable quality, just as you are used to from us.
7. What will happen to the product titles and descriptions?
The products will remain available under the same article codes (SKUs), with the same titles and descriptions. Where the old brand name was mentioned, we will update it to Vaessen Creative.
8. What will happen to the packaging?
The packaging of Florence and Nellie’s Choice products will be updated with the new brand name: Vaessen Creative. All other information on the packaging will remain the same.
9. When will this Single Branding take place?
The transition to a single brand name will begin in mid-September 2025. You will notice this first in the updated product titles in our webshop. We expect the full process to take around two years, to ensure all manuals and packaging are also updated with the new brand name.
One brand. One message. Unlimited creativity.
With one strong identity, we create simplicity. For you, little will change in use, but much will improve in clarity and convenience.
Do you have questions or would you like advice? Our team is here to help.